SCA names Daniel O’Callaghan as national digital sales manager

Southern Cross Austereo (SCA) has appointed Daniel O’Callaghan into a newly created role as national digital sales manager.

O’Callaghan will be responsible for leading SCA’s digital sales team, with a remit to accelerate digital audio revenue growth through the LiSTNR platform across radio, podcasts, music and news.

He will also oversee sales as part of SCA’s exclusive advertising partnerships with SoundCloud and Sonos Radio.

O’Callaghan was previously senior group sales manager at Australian Radio Network and iHeartRadio, was NSW sales manager at S&J Media Group, and spent time at Macquarie Radio Network.

He was also a planning and campaign strategist at Commercial Radio Australia, and spent time in agencies both in Australia and Europe including Carat and MEC.

O’Callaghan will also be tasked with growing relationships with key digital agency teams and programmatic trading desks, and providing strategic campaigns and pitch support for multi-platform campaigns.

He will report to SCA head of digital sales and operations, Jonathan Mandel, who said: “Dan brings extensive experience in building and fostering relationships with agencies and brands, as well as leading teams to achieve exceptional results.

“We know he’s the right fit to grow and promote our LiSTNR Network offering and drive our agenda to double the size of the overall digital audio market. His industry knowledge, natural curiosity for technology and sound understanding of the growing digital audio space will be a key benefit to the new role.”

Callaghan, whose appointment is effective from September, said: “I’m absolutely thrilled to be returning to SCA and to have the opportunity to work with clients on advertising solutions that combine the unrivalled intimacy of audio connections, with the scale, targeting and integration capabilities of the LiSTNR platform.

“Streaming and podcasts are the new frontier of audio and I’m excited to be part of SCA’s LiSTNR journey.” 

SCA chief sales officer, Brian Gallagher, said: “The National Digital Sales Manager role is an important one in our new sales leadership structure for digital audio, following the successful launch of LiSTNR.

“LiSTNR provides vast opportunities for the advertisers, offering addressable, engaged audiences at scale across multiple platforms. Daniel’s track record of driving continued revenue success throughout his career puts him in good stead to lead our digital sales team and build on the strong advertiser response to our LiSTNR offering.” 

O’Callaghan’s appointment follows the recent promotion of Maryanne O’Sullivan to head of agency sales, Sydney.


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