SCA unveils new digital audio sales leadership structure

Kim Norman, Angie Stavros and Jonathan Mandel will take on new roles as part of Southern Cross Austereo’s (SCA) new digital audio sales leadership structure.

SCA chief sales officer, Brian Gallagher, unveiled the restructure off the back of the launch of SCA’s new home for digital audio, LiSTNR, and also revealed the digital and podcast sales teams will merge to form a national digital audio sales team.

Head of podcast sales, Norman, is now head of commercial – podcast and partnerships in a role change that will see her manage the commercial relationship between LiSTNR Original Podcasts and Sales.

Former group sales manager – LiSTNR podcasts, Stavros, will report to Norman in a new role as commercial partnerships manager.

Meanwhile head of streaming sales and operations, Mandel, will become head of digital sales and operations, with a remit for driving ‘on network’ digital revenue for SCA. Norman and Mandel will both report to Gallagher.

Head of commercial – podcast and partnerships, Kim Norman, head of digital sales and operations, Jonathan Mandel

The new national digital audio sales team, which SCA is actively recruiting for, will work alongside national head of radio sales Nikki Rooke’s team to drive digital audio revenue growth.

Its goal is to extend SCA’s commercial reach across all its audio platforms to deliver a leading-edge service to its advertising partners nationwide.

Of the changes, Gallagher said: “The recent launch of LiSTNR represents a watershed moment in the history of SCA, as we redefine our business model to operate seamlessly across many platforms, increasing our audiences and our advertiser appeal.

“Kim’s success in building the Podcast Sales team and driving the team’s continued revenue success gives me absolute confidence that she will be exceptional in this new role and continue to champion the growth of LiSTNR and all things digital audio at SCA.

“Branded podcasting is contributing strong growth and is a huge opportunity for the business.

“Jono’s digital knowledge and expertise is an absolute asset to SCA, his high level of skill and passion for all things digital will see him continue to excel in his new role.”

The changes follow the moves to make Grant Tothill general manager digital audio, at the same time making Chris Johnson became head of digital and innovation.


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