SCA’s Sam Cavanagh joins Thinkerbell as head of production

Thinkerbell, the creative agency backed by PwC, has hired Southern Cross Austereo’s Sam Cavanagh as its head of production.

Cavanagh was most recently a national executive producer on Triple M’s Kennedy Molloy drive show and has produced other drive programs including Hamish & Andy.

Cavanagh joins Thinkerbell from SCA

Margie Reid, managing director at Thinkerbell, said Cavanagh’s appointment aims to “shake up traditional production”.

“Sam has built up an expertise in fast, always on, and fully integrated production techniques during his time in radio. He’s produced everything from commercials, crazy events, long form content, and some of Australia’s biggest social media communities.

“We wanted someone who has got a genuine pedigree in making all types of production pieces. Interestingly, this type of person is still relatively rare to find.”

Cavanagh said he is excited to deliver “world class work”.

“We’ll also ensure that our production capabilities are never ‘set and forget’. When we put things out into the world the most interesting part of the production process starts – not stops. The ‘live to air’ nature of radio has been the perfect training ground for listening to how an audience reacts to content and responding accordingly.”

Cavanagh’s exit from SCA came just before Matty Johns decided to leave Triple M as its long-standing breakfast host.


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