Screen Australia and ABC TV send delegation to Asian Animation Summit

Screen Australia and ABC TV will provide support for 10 Australian producers to attend the inaugural Asian Animation Summit in Kuala Lumpur from 10-11 December. Screen Australia will be joined by Korea Creative Content Agency, Multimedia Development Corporation of Malaysia and the Media Development Authority of Singapore.

The announcement:

Screen Australia is pleased to announce its involvement in the inaugural Asian Animation Summit (AAS), an initiative to promote the co-production and co-financing of animation for children’s television and film within the Asian region.

Screen Australia will join ABC Television as a member of the Supervisory Board of the AAS and, with the assistance of the Department of Foreign Affairs and Trade, will provide financial support for up to 10 Australian producers to attend the inaugural AAS in Kuala Lumpur 10-11 December 2012.

The AAS brings together four regional screen agencies – Korea Creative Content Agency, Multimedia Development Corporation of Malaysia, Media Development Authority of Singapore and Screen Australia – to assist producers of animation in the Asian region to find finance and co-production partnerships for their projects.

“This is an ideal opportunity to support producers to build complementary and collaborative international relationships in our region,” said Screen Australia’s CEO, Ruth Harley. “We’re looking forward to working together with our sister organisations in Malaysia, South Korea and Singapore to create new opportunities in children’s programming.”

The AAS will provide a platform for animation producers to present two types of projects to potential co-producers, broadcasters and distributors – partially-financed projects seeking production finance, and projects in development seeking market feedback and financing interest.

The event will be attended by regional broadcasters and producers. A number of international distributors and broadcasters from Europe and North America will also attend.

Kim Dalton, Director of ABC Television, said, “ABC Television is delighted to support this initiative to assist Australian animation producers in securing Asian co-production and financing partners for their projects. We believe that Asian partnerships are key to maintaining the supply of quality animation for our children’s audience on both our digital channels, ABC3 and ABC4Kids, in the future.”

The Canadian publishing and event-organising company Brunico (operator of two other international television events – Kidscreen for kids television and Realscreen for factual television) has been appointed as the Event Services Partner for the AAS.

Information about submitting projects to the AAS will be available from Screen Australia later in the year.

Source: Screen Australia press release



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