Second top marketer departs chicken restaurant group as Anna Jones leaves Red Rooster
Jones
Quick Service Restaurants has lost a second marketer from a marquee brand with Anna Jones departing Red Rooster after almost four years in the role.
The news comes in the same week that sister restaurant chain Oporto confirmed it was overhauling its marketing department and agency roster with the departure of national marketing manager Jason Piggott at the end of this month.
“The last four years have been incredible, however it’s time for a new challenge,” said Jones. “We’ve had a number of achievements over the past four years, the proudest being the way we’ve worked hard to turn the Red Rooster business around and seeing the positive results has been the most rewarding moment of my career.”
“I know the foundation, strategy, leadership team and partners are strong and I’m excited to pass on the brand and see it continue on this successful path forward,”
In the role of national marketing manager Jones responsible for all aspects of the Red Rooster brand, including new product development and strategic brand direction for the brand which claims a $25m media budget.
During her tenure the media account for the group was moved to Bohemia from Carat, whilst Naked Communications was handed the creative remit for the brand last year from 303 Lowe.
Nic Christensen
Not surprising, the standard of the average Oporto or Red Rooster outlet is pretty much a 1 out of 10. Locally we have one Oporto site that has been shut out by its landlord twice in 6 months and another whose in-store POS is either out of date, or for offers on products it cannot supply where the equipment to produce (slushie things) has not worked for 8 months and is either broken or the franchisee doesn’t bother turning it on and just replies ‘broken’.
I walked into a Red Rooster 6 months ago near Rockdale after a long drive and walked straight out as cleanliness seems not to be high on the agenda at either outlets.
These are brands in total decline. Maybe they should divert some of their phantom $25 million dollar Red Rooster media budget back into basic customer service, a decent cleaning contractor and store improvements.
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