Sefiani Communications hires David Radestock as senior account director

Sefiani Communications has hired David Radestock as senior account director.

Radestock was previously an account director at N2N Communications. Prior to that he was a senior account manager at Sling & Stone.

Radestock has joined Sefiani Communications as senior account director

In his previous role, Radestock worked with brands including Salesforce, Lenovo, NBN Co, American Express, Jaguar, Uber, Stripe, Coca Cola and Kellogg’s.

Radestock said of his appointment: “I’m delighted to be joining Sefiani Communications Group. The agency is well established as one of Australia’s best and I can’t wait to get stuck into the amazing range of clients and work.”

Sefiani CEO, Robyn Sefiani, said Radestock’s appointment was well timed to coincide with the agency’s new tech clients.

“We’re delighted to welcome David to the high-performing Sefiani team. His appointment comes at a perfect time for us, as we’re being approached by an increasing number of tech and fintech companies seeking to enter the Australian market or wishing to move from IT PR firms to a broader-service corporate communications agency with tech capability,” Sefiani said.

“Following our recent client wins of one of the world’s leading cyber security companies and one of the world’s leading social multi-asset trading platforms, we’ve made a strategic decision to proactively build a technology and fintech practice at Sefiani to match our market-leading capability in financial and professional services. David’s strong track record working with innovative technology brands further boosts our already strong offering to technology enterprises,” she said.

In September, Sefiani Communications hired Nicole Thurston as creative director.


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