News

Serena Williams’ Wimbledon records help Seven to Saturday and weekly win

A bumper audience for the women’s final of the Wimbledon tennis championships helped Seven close out yet another weekly win, leaving the broadcaster just four away from another annual victory.

The late hour did not deter 419,000 people tuning in at 11.30pm to the late broadcast on Channel Seven of Serena Williams’ record-equalling victory at the All England Club, the seventh most-watched show of the day according to OzTam overnight metro ratings.

Seven News at 6pm was also the most watched show of the night with 1.017m viewers ahead of Nine News’ 949,000, helping the channel to a 22.8% share for the night.

Nine opted for  Harrison Ford double bill for its main entertainment of the evening with  The Fugitive at 7pm getting 361,000 viewers and US Marshalls had 288,000.

Saturday as ever proved a good night for the ABC which had the top non-news show with The Coroner managing 661,000 at 7.30pm, and Gardening Australia at 6.30pm getting 532,000.

Seven’s Saturday Night Football match up between Western Bulldogs and Richmond had 363,000 viewers in Melbourne and Adelaide.

And SBS got in on the sporting action with its overnight coverage of a gruelling Tour De France stage, which kept 211,000 cycling fans out of bed.

Seven ended the week with an audience share for its main channel of 19.7%, ahead of Nine’s 17.3% and Ten on 15.1%, after a decent week for its Masterchef series.

That win means Seven has claimed it on 16 of the 20 official ratings weeks for the year so far, needing 21 to claim an 11th straight year of victory across all people.

However Nine will be hoping to halt that run with the third State of Origin match up on Wednesday, which usually hands the channel a weekly win.

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.