Seven Network is hoping the hype surrounding former NRL star Jarryd Hayne’s meteoric rise in the NFL will boost its ratings for the sport, after securing rights to air 14 of the San Francisco 49ers regular season games.
It is understood the network had been hoping to broker a deal with the NFL to show all of the 49ers games live, but has instead been able to select all of the team’s Sunday afternoon matches in its deal with the code.
Seven has rights to three live matches on a Sunday, which broadcast early on Monday morning in Australia, and will broadcast them live on 7Mate. It will also show the Thanksgiving game and the Super Bowl.
Subscription channel ESPN, which has the rights to the majority of the NFL matches, will show the 49ers’ other two games, including its first regular season match against the Minnesota Vikings which airs at 12.15pm AEST on September 15.
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The NFL has retained the digital rights for the matches, which will set viewers back $250 for full access for the season.
Sports broadcast rights will be a key topic at the Mumbrella Sports Marketing Summit on September 9. Click the banner for more details.

7Mate 49ers match schedule:
Monday September 21
NFL Week 2 – 49ers@Steelers
3am AEST LIVE on 7MATE
Monday September 28
NFL Week 3 – 49ers@Cardinals
6.05am AEST LIVE on 7mate
Monday October 5
NFL Week 4 – Packers@49ers
7.30am AEST LIVE on 7mate
Monday October 12
NFL Week 5 – 49ers@Giants
11.30am LIVE on 7mate
Monday October 19
NFL Week 6 – Ravens@49ers
7.30am LIVE on 7mate
Monday November 2
NFL Week 8 – 49ers@Rams
5am LIVE on 7mate
Monday November 9
NFL Week 9 –
Falcons@49ers
6.05am LIVE on 7mate
NFL Week 10 – 49ers bye
week
Monday November 23
NFL Week 11 –
49ers@Seahawks
8.30am LIVE on 7mate
Monday November 30
NFL Week 12 – Cardinals
@49ers
6.05am LIVE on 7mate
Monday December 7
NFL Week 13 – 49ers@Bears
5am AEST LIVE on 7mate
Monday December 14
NFL Week 14 –
49ers@Browns
5am LIVE on 7mate
Monday December 21
NFL Week 15 –
Bengals@49ers
12.30am LIVE on 7mate
Monday December 28
NFL Week 16 – 49ers@Lions
5am LIVE on 7mate
Monday January 4
NFL Week 17 – Rams@49ers
8.30am LIVE on 7mate