Seven picks up TV ratings week despite Nine’s Lego Masters’ success

Lego Masters’ big success for Nine wasn’t quite enough to get the network ahead of Seven as the reality TV battle between the commercial networks stepped up.

The Sunday night launch of Nine’s lego building show topped the week’s ratings with a metro audience of 1.38m. Seven’s My Kitchen Rules’ finalist announcement on Wednesday pulled 1.22m viewers while Tuesday’s Masterchef launch on Ten attracted 715,000.

Masterchef’s launch, which fell way behind Lego Masters’ 1.053m viewers in the same 7:30pm slot, failed to make the top ten shows for the week.

Saturday night’s ratings continued Ten’s woes with the AFL clash between Brisbane and Sydney pushed 7mate past Ten in the night’s main share. This is the second time Seven’s secondary channel has outrated Ten’s flagship this year.

For the week, Ten was well behind its commercial rivals with a main channel metro audience share of 10.6%, slightly behind the ABC’s 11.8. Seven’s main channel won the week with 22% over Nine’s 16.1%.

In overall network share, Seven took a 31.4% share over Nine’s 27.6%, Ten scraped ahead of the ABC’s 16.6% with 17.3% of the week’s audience.

Across the key demographic groups, the week was slightly better for Ten, with Masterchef making the top ten in each cohort. However, Lego Masters took the group three spots in all the segments, giving Nine a win in all the key advertising markets.

Of the ten official ratings weeks so far this year, Nine has won eight of the network shares with Seven claiming the other two.

The graphs below have been supplied by Nine Entertainment, only the shares between the commercial networks are shown.


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