Seven ponders future of Yahoo7 partnership after Verizon buys-out Yahoo

July 26, 2016 10:27

The deal by US telecommunications giant Verizon to buy Yahoo will have a major impact on the Australian market, possibly proving the nail in the coffin of the decade-long partnership between Seven and Yahoo.

Verizon and Yahoo confirmed the deal overnight in the US, with Verizon acquiring Yahoo’s operating business for $US4.83b with plans to merge the business with AOL, which it acquired a year ago.

Verizon chairman and CEO, Lowell McAdam, said acquiring AOL gave Verizon new capabilities, creating “cross-screen connections for consumers, creators and advertisers” and the addition of Yahoo and its content would put the company on the global map.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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2 COMMENTS

Jordan 26 Jul 16

Bring back i7

User ID not verified.

amjid ali 27 Jul 16

Will yahoo chat room be back

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Seven ponders future of Yahoo7 partnership after Verizon buys-out Yahoo

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