Seven shrugs off missing matches as AFL kicks off
This week, the most fiercely-contended AFL season in history launches – and that’s just the off-field action. For the first time, Foxtel and Seven are locked in a head-to-head battle for viewers across linear and digital.
Tonight, Seven is entering year one of the biggest TV rights deal in Australian sporting history with the AFL kickoff.
But this is no simple rights-make-might situation. Seven and Foxtel have a split deal worth a combined $4.5 billion over seven years. In carving up the big cost, both networks lost significant bragging rights and ensured a messy situation for viewers.
Not surprisingly, both networks are focused on what they have gained.
