Seven wins the week despite Nine’s State of Origin
Seven has managed a triumph over Nine this week with an overall free-to-air commercial audience share of 38.7%, despite Nine’s 38.3% audience share on Wednesday night, thanks largely to the airing of game one of State of Origin.
According to OzTAM’s overnight data, Nine came in a close second with 37.4% for week 22, ahead of Ten’s 23.9% share.
WHAT. A. WIN.
VB Blues fans, the new era is here. Retweet if you’re proud of your state.#UPTHEBLUES pic.twitter.com/4kiprCIENY
— NSW Blues ? (@NSWRL) May 31, 2017
Despite its second place in total people, Nine managed to win in overall free-to-air key advertising demographics 16-39 (37.2% share), 25-54 (37.6%) and grocery buyer with child (39.3%).
State of Origin’s first match was the most watched program of the week, pulling in 2.350m metro viewers, second was the pre match program which averaged 1.537m.
The match was also the most-watched program across key advertising demographics 25-54, 16-39 and grocery buyer with child.
The success of House Rules helped Seven to its overall win, with the show appearing multiple times on the most-watched programs of the week list, coming in fourth, fifth and seventh.
The below graphic (which only includes the three major free-to-air commercial networks and excludes ABC and SBS) has been prepared by Nine based on OzTam data: