Seven’s Streamer records over 4.3 million minutes of local sport watched last month
Seven West Media’s community sport streaming platform, Streamer, broke audience records in September, with over 4.3 million minutes of local sport watched – a 110% year-on-year increase.
The platform’s diverse content featured 188 matches across sports like Aussie Rules, netball, hockey, and even curling.
Streamer operations manager Nick Rynne said: “Within the first two weeks, we’d already broken records across most of our primary monthly metrics, and things just continued to skyrocket from there.
“We knew that if we built the tools to support and elevate community sport, the community would respond and would corporate Australia, in particular our partners BHP and HART Sports. September has been a tremendous validation of that.”
Rynne said Streamer’s success is a testament to the dedication of the grassroots associations Seven West Media works with.
“They value their sporting programs and are willing to invest in them. We consider ourselves lucky to help promote them and share their games to as wide an audience as possible.”
Streamer was born out of Seven West Media’s The West Australian, launching as a standalone platform in February 2022 before expanding nationally at the end of 2023.
It provides the tools for sporting organisations at any level to set up their league, schedule games, clip out highlights and monetise their audience – all at no cost to the leagues, clubs, or schools.
More than 101 leagues, schools, and sporting organisations and 470 clubs have been added to the platform to the end of September.
Seven West Media WA sport sales director Chris Pearce said: “The importance of grassroots sport within the community is becoming more and more valuable for our brands both locally and nationally.
“Our partners see this as a really unique place to be, offering a genuine connection with some of Australia’s most passionate sports fans, and we’ve got big aims to deepen that connection even more going into next year.”
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