Seventh Street Media rebrands to The Brag Media
Music-focussed publisher Seventh Street Media has rebranded to The Brag Media in order to unify its titles and better reflect its content marketing offering.
The rebrand comes after the print version of its magazine, The Brag, went quarterly at the end of last year, axing two roles in the process.
At the same time, the publisher’s titles were consolidated into the one domain (thebrag.com), allowing readers to experience all publications within the one ecosystem.
The company’s new logo
“This will provide a better user experience for our fans, and provide greater opportunity for brands that work with us to tap into many different segments of young people at different life stages,” said CEO Luke Girgis.
Since its launch two years ago, The Brag Media founded The Brag Dad for millennial fathers and Don’t Bore Us for Gen Z school leavers and university students.
“The change from Seventh Street Media to The Brag Media comes two years after our launch and at a time when we have a proven track record with content marketing and conversions for the brands we work with” Girgis said.
“Our content marketing revenue is at an all time high and represents more than 70% of our gross. We have been able to demonstrate to agencies and brands that content marketing is the way forward when engaging digitally with these younger demos, therefore providing a greater ROI.”
Girgis: ‘Our content marketing revenue is at an all time high’
The Brag Media’s content offering includes written and video content, podcasting, activations, influencers, as well as interactive development such as quizzes, lead generation tools and micro sites.
The Brag Media currently employs 20 staff in Sydney and Melbourne.
