Blogger agency The Remarkables Group launches joint venture to amplify reach

L:R Mighty Mighty's Andrea Horton, The Remarkables's Lorraine Murphy and Mighty Mighty's Chris Parker

L:R Mighty Mighty’s Andrea Horton, The Remarkable Group’s Lorraine Murphy and Mighty Mighty’s Chris Parker

Blogger talent agency The Remarkables Group has announced a joint venture with digital agency Mighty Mighty in a bid to amplify their bloggers’ content and make them more attractive to brands.

The joint venture sees The Remarkables move towards a publisher model, bringing together various blogging verticals and grouping the 18 bloggers in The Remarkables Group so it can offer brands retargeting, video seeding, paid social and native advertising through a platform where readers can enter competitions, sign up to receive samples and opt in to hear more from brands.

Remarkables founder Lorraine Murphy said the move would allow the agency to dramatically increase the audience it can offer brands, telling Mumbrella: “Many of our clients told us last year that bloggers still work out as quite an expensive channel. So what we have done is put a framework around the content we are creating so there is a lot more bang for buck with brands.
“We have previewed the offer with five brands and four agencies across media, PR and digital over the last six weeks, and every client has given it their tick of approval. Andrea, Chris and their team are whip-smart thinkers, and I’m so excited to see what’s in store from this meeting of minds.”

The Remarkables Group launched almost two years bringing together some of the most popular ‘mummy bloggers’ in Australia and now works with a variety of brands including Woolworths, Schwarzkopf, Reckitt Benckiser, Toyota and Samsung. Murphy said the joint venture with 18 month old digital agency Mighty Mighty sees the agency move into a new space.

Chris Parker, co-founder of Mighty Mighty said: “There is a clear opportunity with The Remarkables Group to offer a service that is not available yet in Australia. Bloggers have some of the most engaged and loyal audiences online, so using their traffic data we have created a service offering to empower brands to extend content into traditional digital media channels.”

Nic Christensen 


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