Wavemaker unites the NBL and DoorDash

Andrew Banks

December 1, 2021 9:56

GroupM agency Wavemaker has advised the National Basketball League (NBL) on a sponsorship deal with food delivery provider,DoorDash, that will see it become the official and exclusive on-demand delivery partner for the competition.

Under the agreement, DoorDash will offer fans of Australian basketball promotions, offers, and fan experiences. This follows on from DoorDash’s NRL State of Origin and finals series activations, also brokered by Wavemaker.

The multi-year deal includes the NBL Next Stars program delivered by DoorDash, which has produced four NBA players since its inception in 2018 – including Josh Giddey, LaMelo Ball and RJ Hampton.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

Topics

basketball DoorDash food delivery Haystac Hungry Jacks Josh Giddey LaMelo Ball Matthew Dellavedova MKTG Sports & Entertainment NBL rebecca burrows RJ Hampton Shivani Maharaj Wavemaker