Wavemaker unites the NBL and DoorDash

GroupM agency Wavemaker has advised the National Basketball League (NBL) on a sponsorship deal with food delivery provider,DoorDash, that will see it become the   official and exclusive on-demand delivery partner for the competition. 

Under the agreement, DoorDash will offer fans of Australian basketball promotions, offers, and fan experiences. This follows on from DoorDash’s NRL State of Origin and finals series activations, also brokered by Wavemaker.

The multi-year deal includes the NBL Next Stars program delivered by DoorDash, which has produced four NBA players since its inception in 2018 – including Josh Giddey, LaMelo Ball and RJ Hampton.

As part of DoorDash’s expanded marketing efforts, the company will have on-court signage and talent-led initiatives, such as the signing of star Melbourne United player Matthew Dellavedova as brand ambassador.

As part of DoorDash's expanded marketing efforts, the company will have on-court signage and talent-led initiatives, such as the signing of star Melbourne United player Matthew Dellavedova as brand ambassador.

NBL star Matthew Dellavedova


The current NBL and former NBA star Dellavedova appears in the new campaign TVC, produced in partnership with Dentsu agency MKTG Sports + Entertainment, which airs for the first time in Friday night’s season tip-off game on ESPN and Foxtel.

A collaborative agency team, including MKTG and Haystac, will also deliver fan-focused activations throughout the season. 

DoorDash entered the Australian market in September 2019 and now delivers to more than 80% of the Australian population, with more than 25,000 partners on its platform. 

Rebecca Burrows (General Manager, DoorDash ANZ) and Lauren Hansen (Director – Commercial Partnership Marketing, NBL).

Rebecca Burrows and Lauren Hansen

Rebecca Burrows, general manager of DoorDash Australia, said: “We are thrilled to add Australia’s much loved National Basketball League to our sponsorship portfolio. Basketball is in our blood here at DoorDash, and as participation increases in Australia after the Boomers victory in Tokyo, we felt it was the perfect opportunity to join the league, connect with fans and prove that DoorDash is the premier delivery partner for every basketball occasion, on and off the court. 

“Importantly, both DoorDash and NBL are challenger brands on the rise in Australia, and this partnership is about bringing together food, sport and culture to create memorable experiences for fans. It’s just the start of what we expect will be a long and successful relationship.”

 Shivani Maharaj, chief content and partnerships officer at Wavemaker, added: “Australia has always been a sporting nation and Aussies are four times more likely to participate in basketball than any other sport. There’s a lot of momentum around the sport, and we are thrilled to deliver fans experiences and offers to drive connections to DoorDash.”

DoorDash and the NBL


Wavemaker won the DoorDash media account in December 2020. DoorDash recently appointed Cummins & Partners as its creative agency

The Hungry Jack’s NBL Season tip-offs on Friday, 3 December. Both games will be broadcast live on ESPN and Kayo Sports.


Client – DoorDash 

General Manager, ANZ: Rebecca Burrows

Partner Marketing Manager: Madison Westall 

Media, Content & Partnerships – Wavemaker

Chief Content & Partnership Officer: Shivani Maharaj

Client Lead: Fiona Williams

Sydney Strategy Director: Grant LeQuesne

Director, Content & Partnerships: Rachel Bierley 

Associate Manager, Content & Partnerships: Jayden Harris

Business Manager: Emily Lo Pilato

Business Executive: Kathleen Longstaff

TVC & Brand Activation – MKTG Sports +  Entertainment

General Manager:  Stephanie Rudnick

Account Director:  Rachael Farrington

Head of Production:  Luisa Barbaro


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