DoorDash, BWS, BCF and BBQs Galore tap into NRL finals fever

October 1, 2021 10:14

The 2021 NRL Grand Final on Nine is on this Sunday, and Nine is reporting strong advertiser interest, despite the game being in Queensland, and a one hour time difference with key markets New South Wales and Victoria.

Nine’s director sales – sport, Matthew Granger, said the network had experienced its “highest level of demand” across its entire NRL asset suite this year, and the Grand Final Series was no exception.

“We had a number of new categories and brands partnering with us this year, including BWS, DoorDash and BCF coming on for the final series. Great to have a couple of those new brands and categories, coming into play,” he said.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Olivia Kruimel

Olivia Kruimel was the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.