Simon Lee poaches The Hallway creative director

Former CCO and partner of The Hallway Simon Lee has made his first hire since taking the creative helm at independent agency Enigma, nabbing a creative director from his alma mater.

He has announced the appointment of Aldo Ferretto as Enigma’s new creative director and head of art.

Ferretto joins the agency from The Hallway, where he spent six years with Lee spearheading creative. Together, the pair created the acclaimed ‘Boys Do Cry’ campaign and the world’s first ‘Cardboard Cake’. Along with fellow CD Jess Thompson, the duo also created and launched the Binge brand and Suncorp Bank’s ‘Banking You Can Feel Good About’ platform.

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