Sir Martin Sorrell’s S4 Capital merges 4 Mile Analytics & Media Monks

S4 Capital, the digital advertising and marketing services company founded by Sir Martin Sorrell, has entered the new year with a merger between 4 Mile Analytics and Media Monks, which significantly expands the capabilities of its data and digital media practice.

The merger augments its global analytics capabilities and expands its client base. 4 Mile Analytics is one of the leaders in data analytics, data engineering, data governance, software engineering, UX design and project and product management.

S4 Capital executive chairman, Sir Martin Sorrell (pictured)

At the same time, Sorrell gave a trading update confirming the business is tracking to market expectations, and delivering revenue and gross profit/net revenue growth, well ahead of the previous latest company guidance.

Sorrell, said: “Understanding and acting on data is at the heart of the S4 Capital content, digital media and technology services offering. Therefore, we are delighted to welcome Nick, Sam and their colleagues at 4 Mile Analytics, as we expand our capabilities and partnerships, in particular with Google and their Looker and Google Cloud platforms.”

4 Mile Analytics CEO and founder, Nick Fogler, said: “We couldn’t be more excited to join forces with Media Monks and S4 Capital. We see huge opportunities to bring the offerings of the wider group to our clients and provide even more opportunities for our team.”

Media Monks global executive vice president, data, Tyler Pietz, added: “We’ve seen incredibly strong demand for data analytics and engineering expertise from our clients. Nick and his team at 4 Mile Analytics will bring additional expertise, scale and clients to one of our fastest expanding service areas.”

Trading update

S4 Capital confirms trading for the first 11 months and forecasts for December continue in line with market expectations, delivering very strong like-for-like revenue and gross profit/net revenue growth well ahead of the previous latest company guidance of 40% (at almost double the growth in our addressable markets, which are forecast to grow 20-30% in 2021).

Operational margins improved significantly in the second half, as flagged in the half year report in September and the third quarter statement in November. Even after allowing for the cash consideration paid in respect of mergers recently completed, including 4 Mile Analytics, the company has monthly net debt ranging between £10 (A$18.8 million) and £30 million (A$56.4 million), reflecting strong operational cash flow.

Commenting on 2022 prospects, Sorrell said: “We are excited about the growth opportunity ahead of us in 2022 and beyond, all incorporated into our fourth three year plan for 2022-24. Our budgets are set at 25% like-for-like gross profit/net revenue growth in line with that three year plan, which seeks to double the size of the company organically and targets an improvement in the operational margin back towards previous levels”.

S4 was founded in 2018, following Sir Martin Sorrell’s departure from WPP. Sorrell and his former employer are currently engaged in legal proceedings over unpaid payments allegedly owed to Sorrell.

S4 Capital now has more than 5000 employees, working across 31 countries.


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