Sling & Stone enters 4th market with Singapore office
PR agency Sling & Stone has expanded into another market, launching a new office in Singapore.
This is the third overseas market agency has opened in, following New Zealand and the United States, and the first since being acquired by VCCP Business this year.
Sling & Stone said that this helps the business’ “ability to help the world’s most ambitious brands shaping the future”, and adds to the global footprint of the broader VCCP Business group.
Rajiv Menon and Ishina Sakhrani
Vuki Vujasinovic, founder and CEO of Sling & Stone said: “I’ve long admired the entrepreneurial spirit of Singaporean founders and start-ups. From the moment I first visited many years ago, I knew we had to have a Sling & Stone presence here one day. We’ve found a brilliant founding team in Rajiv and Ishina, and this is just the start.”
“Sling & Stone in Singapore will have all the hallmarks of our work with challengers, disrupters and innovators globally; one global team with local experts in strategy and execution. For startups from Southeast Asia, we’ll become a launchpad to help them expand into global markets, while multinationals expanding into the region can use us as a landing pad with strong, local experts.”
The founding team will include Rajiv Menon as associate director and Ishina Sakhrani as account manager.
Rajiv has worked with start-ups and multinationals across Singapore, India, Malaysia and Australia, as well as leading communication remits for companies including Dell, Sequoia Capital, Oracle, Dimension Data and ARM. He joins Sling & Stone from PRecious Communications.
Menon said: “Sling & Stone’s expansion into Singapore could not be better timed. Southeast Asia’s innovation ecosystem is maturing rapidly and in need of specialised integrated communications support. Our specialisation in unearthing and sharing compelling stories for the world’s most ambitious startups, scaleups and global tech brands makes us the perfect communications partner to support one of the fastest-growing innovation regions in the world. I look forward to helping disruptive companies and challenger brands in the region thrive through authentic and impactful storytelling.”
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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