Smallzy calls for networks to back ‘radio lifers’ over TV and social media stars
We have seen a number of reality TV and social media personalities enter the radio space in recent times, and while they prove popular, host of Nova Entertainment’s ‘Smallzy Surgery’, Kent ‘Smallzy’ Small argued its more important to nurture young up-and-comers, and celebrate “radio lifers”, than it is to champion the hosts who have found recent fame.
He argued that hosts who aren’t “radio people” will burn out quicker, will miss out on key learnings and will struggle in comparison to people he described as “radio lifers”.
