Smiling Mind launches family program in partnership with Medibank

Mindfulness app, Smiling Mind, and its official health partner Medibank have launched a Family Program to help families talk and practice good mental health habits.

The announcement:

To support Australians as we navigate the easing of COVID-19 restrictions, Smiling Mind and its Official Health Partner, Medibank, have brought forward the launch of their research-backed Family Program.

Leading not-for-profit in the preventative mental health space, Smiling Mind, and Australia’s largest health care provider, Medibank, announced their official brand partnership late last year. In the months since, both organisations have been working to develop the research backed Family Program – now available in Smiling Mind’s leading app.

The new in-app content is supported by extensive research, commissioned by Smiling Mind and Medibank. The research comprised three in-depth qualitative focus group studies, each taking place over three days, which were conducted with 101 Australian families to unearth key insights that drove content planning within the program.

Findings revealed that families are looking for mindfulness tools they can lean on in a situational or reactive manner to deal with stressors related to school, finances, work, ill-health, personal psychology and family disharmony.

With almost half of all families surveyed claiming they don’t regularly practice mindfulness, Smiling Mind and Medibank recognised an opportunity to build a program that helps families overcome barriers in setting up long-lasting mindfulness habits.

Featuring free meditations, activities and resources, program content is curated around key moments in day-to-day life, including Meal Time mindfulness activities and Bedtime meditations. There is also an After School pillar – a useful tool for Australians as children return to schools across the country.

Featuring over 20 pieces of content, with more in the works, the free resources have been developed to support parents, carers and children’s mental health, and is part of a long-term partnership aiming to improve the overall wellbeing of Australians.

CEO at Smiling Mind and Clinical Psychologist, Dr Addie Wootten, said that the partnership with Medibank is extremely collaborative and supports the organisations overarching purpose.

“Medibank has a deep understanding of the importance of proactively fostering positive mental health habits. Working with a partner that aligns with our value system allows us to deliver accessible, evidence-based programs that pay an integral part of Smiling Mind’s impact model. We’re incredibly grateful for their support.”

Understanding the health benefits of building mindfulness into their routines, Medibank Senior Executive, Brand & Marketing, Fiona Le Brocq, said the business was proud to be supporting Australians in setting up healthy habits.

“We strive to help Australians ‘Live Better’ – in whatever capacity is most important to their personal health goals. Partnering with Smiling Mind has allowed us to gain expert insights on how we can support Australian families in their mindfulness journey, and instil long lasting habits that promote good mental health.”

Source: Alt Shift press release


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