Snap Inc, the parent company of Snapchat, has launched multi-format ad delivery globally, today 17 November.
The product launch will include all of Snap’s video ad formats including Snap Ads, Story Ads, Collection Ads and Commercials and will feature Snap’s Augmented Reality (AR) offerings by Q2 of 2022.
A preview of the program [click to enlarge]
According to Snap, in Australia, AR sees a 94% higher conversion rate when consumers are interacting with products in AR.
Snap has further positioned itself as an AR company with the launch of its global creative studio, Arcardia.
[Click to enlarge]
“Now, Australian brands across categories can easily discover innovative ad opportunities that optimise AR and video together to drive strong results. We are excited for advertisers to use Snap to reimagine their next campaign, using AR which we know is a growing sector and valuable tool.”
Snap recently launched Creator Hub and Creator Marketplace.