Snooze launches influencer campaign driven by Publicis Sport and Entertainment

Olympic swimming champion Kyle Chalmers and AFLW and Australian Survivor contestant Abbey Holmes are the faces of a new campaign for bedding specialist Snooze’s Bedgear bedding products, powered by Publicis Sport and Entertainment (PSE).

The pair will feature in videos run across Athletes Voice, formerly Players Voice, over a nine-month influencer campaign with media handled by Starcom.

Holmes is one of the stars of the Snooze campaign

Publicis Groupe’s PSE launched in Australia in July last year. Its first campaign was for Dare Iced Coffee with a target on e-sports.

Snooze’s head of marketing, Jane Parsons, said the activity is the biggest influencer marketing campaign Snooze has ever launched, created to leverage the reach and scale of Chalmers’ and Holmes’ following across social, and the Athletes Voice network.

“Partnering with Publicis Sports and Entertainment, in conjunction with Athletes Voice, has enabled us to have access to an incredible pool of elite level of sportsmen and women, helping us to truly showcase our new Bedgear products to a highly-engaged and relevant audience,” Parsons said.

Ashley O’Rourke, director, PSE, added: “It was important to communicate Bedgear’s innovative technology and product benefits in the right environment. The Athletes Voice is in itself an innovative and original product, with a loyal following. Working with Snooze’s media agency Starcom, we felt it was the perfect fit to tell the Bedgear story through the eyes of Australian sporting champions Kyle Chalmers and Abbey Holmes.”

A night using Bedgear products helps Holmes recover from pains in the campaign

Snooze’s Bedgear range consists of bedding products with built-in technology designed and created with the objective of optimising recovery while people sleep. The Bedgear mattresses can be customised to suit the individual’s sleep preferences and comfort level. The campaign sees Chalmers and Holmes able to get up and go for another day of hard athletic activity after spending a night with the recovery-boosting sleep products.

Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

topics Abbey Holmes Ashley ORourke Athletes Voice Jane Parsons Kyle Chalmers Publicis Groupe Publicis Sport & Entertainment Publicis Sport and Entertainment

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Comments: 1

James 27 Feb 20

I’m old and confused. Is Influencer marketing actually just another way of saying Celebrity Endorsement?

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