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Snooze launches influencer campaign driven by Publicis Sport and Entertainment

February 27, 2020 10:48

Olympic swimming champion Kyle Chalmers and AFLW and Australian Survivor contestant Abbey Holmes are the faces of a new campaign for bedding specialist Snooze’s Bedgear bedding products, powered by Publicis Sport and Entertainment (PSE).

The pair will feature in videos run across Athletes Voice, formerly Players Voice, over a nine-month influencer campaign with media handled by Starcom.

Holmes is one of the stars of the Snooze campaign

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Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics
Abbey Holmes Ashley ORourke Athletes Voice Jane Parsons Kyle Chalmers Publicis Groupe Publicis Sport & Entertainment Publicis Sport and Entertainment
1 COMMENTS
James 27 Feb 20

I’m old and confused. Is Influencer marketing actually just another way of saying Celebrity Endorsement?

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