South Australia’s Tasting Australia festival seeks creative agency

The South Australian Tourism Commission has opened a tender seeking a creative agency for its annual eight-day eating and drinking festival, Tasting Australia.

Located in Adelaide, Tasting Australia is a festival which celebrates food and wine and runs between April 13 and April 22.

The tender, which closes on April 24, says it is seeking an agency to promote the festival both locally and nationally.

“Events South Australia marketing require a creative services agency that has the capability to provide strategic and innovative creative solutions to promote Tasting Australia locally and nationally ensuring the achievement of the event’s key performance indicators, including brand awareness, interstate visitation and ticket sales,” the tender states.

Tasting Australia currently boasts Mercedez-Benz, City of Adelaide, Seven, Nova, The Advertiser and Singapore Airlines among its commercial partners.


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