SPEAK Communications and The Gifted Group sign on as agency partners for NBL

August 1, 2024 9:58

Sister agencies, SPEAK Communications and The Gifted Group, have been appointed by the National Basketball League (NBL) to serve as the body’s Australian public relations and talent agency partners, respectively, for the 24/25 season.

Together, both agencies will leverage their expertise in the creator/influencer, talent and PR fields to manage the NBL’s initiatives in those three categories. The new partnership is expected to grow basketball’s profile within Australia, particularly in terms of engagement, visibility and popularity.

Overall, the agencies are expected to accomplish this by developing and executing “compelling stories, content and experiences” that connect with fans and attract new ones.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.