Specialist agency The Cru appoints GM Shannon Blanchard as new partner

The Cru, one of Australia’s specialist communications agencies has appointed general manager Shannon Blanchard as new partner of the business.

Blanchard has been with the business for over seven years, and started at The Cru as an account manager before being promoted to client services director. Blanchard will oversee The Cru’s team based in Sydney and Melbourne.

Shannon Blanchard (left) and Jeanine Bribosia (right)

The Cru’s founder and director, Jeanine Bribosia, commented: “Nothing could make me prouder than being able to offer this well-deserved opportunity to Shannon Blanchard. In 11 years of The Cru, we believe we have fostered some brilliant talent, all of whom are passionate about the industry we work in, none more so than Blanchard. His smarts, dedication and expertise make him my perfect partner in The Cru, and I know his energy and passion will help take us into our second decade as industry leaders.”

The Cru has taken on a group of new clients in 2021 including Yalumba; Milpa Collective; Franca; East Coast Tasmania Tourism; The Point and Shell House; Providoor; The Henry Jones Art Hotel; and Kittawa Lodge.

The agency today also launched a new brand identity and released a new-look newsletter, Cultured by The Cru.

Bribosia said: “Like many agencies, we’ve found ourselves in a time of serious upheaval and great change. The industry we work alongside has been in the eye of the storm, and we’ve stood shoulder to shoulder with them through it all, feeling the impact and shock, and now the change and evolution.

“Everyone has had cause to reflect on what they stand for, what matters to them, and we are no different. We’re proud to be able to emerge from this time with the strongest sense in 11 years of who we are and what we contribute to our industry.”

Over the last few years, The Cru has diversified services from offering traditional media relations-led public relations to more holistic campaigns that include content, key opinion leaders and influencer integration and specialist marketing capabilities.

Bribosia concluded: “I was asked many times during the past 18 months- ‘so this must be it for The Cru, you must be thinking of changing industries, diversifying, working with a more stable sector.’ And I was pleasantly surprised to find that the idea of that shocked me- it was a firm ‘No. We will not be diversifying into vacuum cleaners or insurance. We love our industry, and we’ll continue as we began- as experts in this field.’ We want to thank our clients, past and present, for trusting us, sticking with us, allowing us to be part of their story and now their recovery.”

The Cru’s long-standing clients include: Matt Moran and Solotel, the Bentley Restaurant Group, Kylie Kwong, Food & Drink Victoria and Melbourne Food & Wine Festival, Voyager Estate, Breville, Bannisters Hotels, Two Good, Lendlease, Made in the Shade Group, Nomad, Single O, and Three Blue Ducks.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.