Spotlight appoints PHD to media account

Spotlight Group has appointed PHD to its $39m media account following a competitive tender process. The account is currently held by Nunn Media in Melbourne.

Mumbrella understands Nunn Media did not participate in the pitch process. 

PHD will take over the account for the group’s brands including Spotlight, Mountain Designs, Harris Scarfe and Anaconda from 1 August.

PHD Melbourne’s general manager Simon Lawson said even though the final stage of the pitch was done via video call, the fit between brand and agency was clear.

“I’m happy our enthusiasm for Spotlight Group’s brands and the ideas we put forward translated effectively in this format. We felt a strong cultural connection with the team at Spotlight Group throughout the process and we can’t wait to start making the leap with them,” he said.

The remit will include developing a communications strategy for the brand, as well as media planning and buying across traditional channels, programmatic and paid search.

Lawson and Jarrett on a video call

PHD’s CEO Mark Jarrett said he was looking forward to a strong and longstanding partnership.

“The last few months have been challenging for everyone, but this is an amazing opportunity, to provide growth for our business, our people and most importantly, for Spotlight Group,” he said.

PHD’s clients include the embattled Virgin Australia, as well as LG Electronics, Unilever and Bayer.


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