NSW Government’s Place Management appoints White Grey to its creative account

WPP AUNZ’s White Grey has expanded its remit with the NSW Government, winning a pitch to become the lead creative and strategic agency for its Place Management division.

Place Management is responsible for the heritage and cultural precincts in Sydney’s Darling Harbour and The Rocks. White Grey has been tasked with producing a digital strategy that will increase local visitation to those areas.

White Grey will be delivering the communications strategy across digital, social and above-the-line marketing, as wells as activations and customer relationship management.

White Grey will be increasing local visitation of The Rocks historical precinct