Square launches email marketing tool Square Marketing

Square, the payment platform co-founded by Twitter CEO Jack Dorsey, has announced the launch of its email marketing tool, Square Marketing.

Square Marketing is currently in early access in Australia, and is also available in the UK and US.

Square Marketing’s interface

Square Marketing offers users a platform to create, send and track email marketing campaigns.

Square’s head of business development in Australia, Colin Birney, said: “Australian businesses have had a tough 18 months, but we’re optimistic that we’re seeing light at the end of the tunnel and a return to something closer to business as usual. As states open up and we near the holiday season, Square Marketing – along with our broader product ecosystem – will give sellers exactly what they need to grow. Restaurants can share special offers or info about loyalty programs, retailers can sell more gift cards, and tradies can keep customers in the loop about when they’re operating. The possibilities are endless.

“Right now, Australian businesses need tools that will enable them to stand out and create engaged customers that want to come back, and Square Marketing is our latest product that can do that.”

Square Marketing is free for the first month of use. It can be used by any business, not just limited to Square sellers.

Square’s general manager of customers and Square point of sale, Saumil Mehta, said: “Whether you’re a sole proprietor in the home and repair industry or a multi-location food venue, Square Marketing gives you access to powerful tools that are typically reserved for enterprise-level businesses. Because Square Marketing is integrated with a business’ payments, you can more accurately attribute specific campaigns to specific sales. That means that sellers can experiment with different marketing strategies, and fully understand just how impactful they’ve been. That’s the power of our product ecosystem.”


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