Starcom expands with senior hires
Media agency Starcom has made several new staff appointments across its Brisbane, Melbourne and Sydney offices.
The annoucement:
October 11, 2012: Following a period of sustained expansion, Starcom today announced it has substantially boosted its internal resources with a number of senior appointments.
New staff have joined Starcom in its Sydney, Melbourne and Brisbane offices across a range of disciplines to service key existing clients and to work on new business, including Optus.
“It’s been a year of solid growth for Starcom and we’ve boosted our talent considerably, to accommodate both the increase in client business, and the areas where we are expanding our capabilities, including analytics,” Starcom MediaVest Group CEO John Sintras said.
“It’s great to be able to welcome these extremely talented people to share our Human Experience vision with our clients,” he said.
Staff appointments in Sydney include Performance Director Tracey Weinreb and Strategy Director Patrick Whitnall.
Weinreb joins Starcom from Mediacom Sydney where she was Group Business Director. Hailing from the UK, she has 15 years’ industry experience with brands including IAG, Diageo, AIG Insurance, Ford, News International, Financial Times and Audi.
Whitnall comes to Sydney from Starcom in London where he has spent the majority of almost seven years with the Starcom MediaVest Group, progressing from Investment Director to Head of Innovations, Content and Entertainment.
In Melbourne, Jason Tonelli has been appointed as Digital Director and Penny Shell has been named Business Director.
Tonelli most recently led the Aegis Trading Desk, and brings a wealth of knowledge from across the industry, including client experience on BMW, Victorian Government and Virgin Australia.
Shell was previously at Mitchell & Partners, Ikon and client-side at Nike before joining Starcom. Her new role is as Business Director on Lion Dairy and Drinks. The move marks a return to the Melbourne market for Shell, who has spent time recently in both Sydney and Canberra.
Starcom Brisbane has appointed Senior Analyst Michael Chong and Digital Planner Brinja Schmirrmacher.
Chong comes to Starcom from Mediacom in London where he was Senior Econometrician, Business Science. He has also held senior analytical roles in Singapore. Chong is part of the analytics team servicing the Suncorp account, dedicated to bringing meaningful insights from data to the team in real time.
Schirrmacher has been appointed as Digital Planner, primarily focusing on the Suncorp Insurance and Banking account in Brisbane. She joins from Initiative Media in Hamburg where she was Head of Digital Strategy.
Source: Starcom Press release
