Starcom Melbourne appoints Peter Toone as GM

Starcom MediaVest has appointed a general manager of its Melbourne office – in what it claims is a newly created role.

Peter Toone has been promoted from business director to GM by Starcom’s COO, Chris Nolan, to whom Toone will report.

Nolan formerly managed the Melbourne office, Starcom insists.

Nolan said: “We have created this role to meet the demands of a rapidly growing business, delivering a broad range of services to our clients. This role will focus on anticipating our client needs and ensuring our team is driving growth for our clients.”