‘Stefan the stool expert’ chats to celebrities in new ARN talk show
Stefan the stool expert has a new talk show featuring celebrities including star of The Real Housewives of Sydney Lisa Oldfield and Richard Reid as Coloxyl – Aspen Pharma’s stool softening and laxative product – continues its campaign to make constipation a more accessible topic.
The Australian Radio Network has partnered with Aspen Pharma on the ‘On The Schtul With Stefan’ series, which has been created by Ogilvy CommonHealth.
The first interview with Oldfield sees Stefan ask Oldfield to guess how much different types of stools are.
Another episode, released on Monday, also includes Reid and Stefan discussing Hollywood while Big Brother winner Tim Dormer discusses how much of his prize money he has left.
Two more episodes will be released on each Monday of July.
Matt Granger, commercial director at ARN, said in a statement: “Through accessing the Kiis Network’s on-air talent and friends of the station, ‘On the Schtul with Stefan’ is a perfect example of the irreverent, fun and sharable content that integrates seamlessly across the Kiis network’s digital and social platforms.”
Tim Small, brand manager at Aspen Pharma, said: “We’ve loved introducing Stefan the stool expert to Australia, his quirky and engaging manner has helped us build awareness of Coloxyl and make constipation a less uncomfortable topic to talk about.
“And now in partnership with ARN, we are taking Stefan’s message to a much wider audience, with his new celebrity friends who are all keen to help spread the word about soft, comfy stools,” Small said.
Toby Pickford, Ogilvy CommonHealth’s creative director, said: “We always knew Stefan’s light-hearted delivery of a really important message would make him great for a range of audiences across different mediums and his new talk show ‘On the Schtul with Stefan’ is an excellent example of his versatility.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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