Stellar Concepts wins Napoleon Perdis
Stellar Concepts has been awarded the PR account for cosmetic company Napoleon Perdis.
The announcement:
PR and marketing communications agency, Stellar* Concepts, been appointed the public relations agency for leading Australian cosmetics house Napoleon Perdis.
From August onwards, Stellar* Concepts will handle all communications for the Napoleon Perdis brands including the hero range of Napoleon Perdis prestige products and masstige offering, NP Set. Napoleon Perdis PR Account Manager, Jennifer Foo, will continue to work in-house at the brands’ Sydney headquarters.
Stellar* Concepts work for the brands within Australia and New Zealand will be comprehensive media relations; sponsorships; celebrity and ambassador programs; and event management amongst other services.
Napoleon Perdis, founder of Napoleon Perdis Cosmetics, said he was extremely excited about working with Stellar* Concepts for public relations.
“On behalf of everyone at Napoleon Perdis, I would like to congratulate Stellar* Concepts on their appointment. The team at Stellar* have fantastic credentials in consumer lifestyle public relations, are incredibly passionate about the brands they work with and will add a lot of experience and energy to the Napoleon Perdis communications program. I have full confidence in them working alongside Jennifer Foo, my long-standing in-house PR Account Manager to drive and continue to elevate my brands to the next level.”
Napoleon first announced the appointment via his Twitter page http://twitter.com/napoleonperdis, via video from the streets of London – http://www.twitvid.com/XGAUF
Victoria Tulloch, managing director of Stellar* Concepts commented: “Napoleon Perdis is a dream client for any agency. Napoleon and his exceptional team fully embrace and understand the power, diversity and cost-effectiveness of the PR mix and how this can grow brands and businesses and display an infectious passion for what they do. We can’t wait to help them achieve their next stage of business growth”.
Napoleon Perdis picked up his first makeup brush at the age of 13 to help his glamorous mother primp for a soiree. Since then the self-taught makeup artist has long dreamed of spreading his glamour gospel. A native of Sydney, Australia, and now based in Los Angeles, Perdis has always sought to demystify makeup and transform runway and red carpet trends to reality. The Napoleon Perdis philosophy is not dictated by fashion: it’s about accenting your natural beauty with confidence-building products. In 2008, in addition to taking his company global, the leading artist launched a new line exclusively for Target, NP Set. Perdis is also still an in-demand makeup artist. Since its unveiling in the U.S., the brand has attracted celebrity fans including Jessica Szohr, AnnaLynne McCord, Lindsay Lohan, Leighton Meester, Debra Messing, Jessica Lowndes, Shenae Grimes, Melissa George, Amanda Byrnes and Hillary Duff among others.
Source: Stellar Concepts press release
