Stress and horror of dentist’s chair used to promote P&O Cruises’ ‘short break’ holidays
People in various states of distress while at the dentist, being waxed and lifting weights are being used to promote P&O Cruises’ ‘short-break’ offering, which “offers a “full-size holiday in just three days”.
Bashful created the ‘Sometimes We All Need a Short Break’ campaign with the aim of highlighting how Australians can escape everyday stress with just a short holiday.
The campaign features three 15-second spots which show people taking a break from having a painful wax, going to the dentist and wanting to take a break from weightlifting.
Narelle Riley, marketing director at P&O Cruises, said in a statement: “Australians are taking more short breaks than ever before, and as the brand that has pioneered three and four-night cruising in this market, we want to put our mark on this fast growing category.
https://www.youtube.com/watch?v=Kv59fQ2IPXI&feature=youtu.be
“We love the simplicity of the ‘Sometimes We All Need A Short Break’ proposition and its ability to deliver a fun and engaging campaign.”
The campaign will run across TV, out of home, digital and social.
Tim Chenery, creative director at Bashful, added: “Everyone needs a short breather once in a while. Work can be hard and life can be stressful – we can all relate to that. P&O Cruises makes getting away from the everyday easy. We had fun pushing this simple insight into something that made us smile.”
Credits:
- P&O
VP Sales & Marketing: Ryan Taibel
Marketing Director: Narelle Riley
Marketing Manager, Brand & Content: Nicola Wyllie
Digital Marketing Lead: Madeline Wong
Marketing Coordinator: Kate Compton
Senior Public Relations Manager: Lyndsey Gordon - Bashful
Creative Director: Tim Chenery
Senior Copywriter: Daniel Barrett
Designer: Simon Macias
Strategy Director: Guy Marshall
Strategist: Samuel Rees
Client Services Director: Jade Ramsey-Elliot
Senior Account Director: Felicity Andrews - Production
Production Company: Eight
Director: Steve Saussey
Producer: Nick Kelly
DOP: Rob Marsh
Post-Production: The Editors
Editor: Stu Morley
Sound: Sonar
Casting: i4 Casting - MediaCom
Client Director: Chelsea Dominski
Group Client Services Director: Tom Charles
Client Partner: Michael Waymouth
Group Strategy Director: Bart Hodgen
Marketplace – Investment Director: Emma Smallwood
Marketplace – Investment Senior Executive: Lindsay Beeren
Marketplace – Digital Investment Manager: Nicholas Hinchley
Marketplace – Digital Investment Executive: Stewart Hansen
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Nice idea and nice execution.
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