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Subway challenges customers not to fall in love with steak sub

Subway is the latest brand to make a nostalgic choice in music track for its latest spot promoting its new steak range.

Created by production company Play TV, the spot utilises the 1975 track I’m not in Love by 10CC which Subway said is used “to express the undeniable taste satisfaction that Subway steak lovers experience when they eat their steak sub for the first time”.

The track is overlaid with images of customers enjoying the steak sub for the first time, while a deep-voiced narrator introduces the tagline “try not to fall in love with the new steak caramelised onion and cheese sub at Subway for a limited time”.

It is not the only current commercial to use songs from the 70s and 80s, with Optus using A-ha’s 80s hit Take On Me and Lionel Richie’s hit Endless Love in its latest Josh Thomas campaign and NIB using 1984 track Together In Electric Dreams in its Good to be Human campaign targeting those born in 1983.

Rolled out nationally in 15 second and 30 second executions, the Subway TV campaign is complemented with radio spots, outdoor, POP, digital, social media and PR.

Credits:

  • Creative: Play TV
  • Digital/Outdoor: Ripe Solutions
  • Media buy: Ikon
  • PR: Zeno Group
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