Suncorp moves GIO creative account to Ogilvy Australia
The Suncorp Group has appointed Ogilvy Australia to manage its GIO Insurance creative account. The account was previously with Publicis Groupe’s Leo Burnett.
Publicis Groupe created a bespoke agency to service Suncorp Group’s list of brands.
Mim Haysom, CMO/EGM brand and marketing at Suncorp Group, said: “Ogilvy has enjoyed a great relationship with the Suncorp Group over the past 20 years, through their involvement with AAMI and most recently, Vero insurance brands.
“During this long partnership they have helped us deliver standout creative and effective work. We are looking forward to more of this kind of big thinking for our GIO brand”.
Ogilvy Australia’s managing director – Melbourne, Gavin MacMillan, said: “This is a much- cherished opportunity to work with another great Australian brand. We are very grateful to Mim and her team for entrusting us with the GIO brand which has its own special place in the category.”
Mark Condon, manager GIO marketing at Suncorp group, added: “We were impressed with the collaborative nature of Ogilvy’s team and their outstanding storytelling and brand building expertise, which is truly world-class.
“We are certain this is the start of a new chapter for the GIO brand in Australia and we are thrilled to partner with Ogilvy to make it happen, together.”
Ogilvy Australia has commenced work on the GIO creative account across all media with a new integrated brand campaign launching soon.
Ogilvy Australia recently appointed of Mark Albert as chief data and analytics officer, to further enhancement of its data intelligence offering. Albert will lead the data execution across the Ogilvy ANZ Network, servicing advertising, experience, PR and health sectors.
Ogilvy Australia is part of WPP.
