The Hallway shrinks its Melbourne operations
Independent creative agency, The Hallway has downscaled its Melbourne office, due to its evolving relationship with ANZ, according to CEO and partner Jules Hall.
The agency first won the contract for the ANZ Bank’s Cards Team in 2017, opening up a Melbourne office to support the Melbourne-based financial institution shortly after.
Hall told Mumbrella that ANZ is moving a bulk of these responsibilities in-house, meaning the capabilities will no longer be needed, and thus three roles have been made redundant.
Jules Hall
He said that with the changes to the relationship with ANZ, the Melbourne operations have “definitely contracted”, however still maintaining presence for clients K-Mart and WebJet.
The Sydney-headquartered agency was initially brought on to support the ANZ cards team in a digital and data-driven marketing capacity.
This year, managing partner, Hannah Sturrock who was instrumental in establishing the agency’s Melbourne presence and took the lead on the account with ANZ Bank’s Cards left the agency following an ‘operational restructure’.
Iain MacMillan, who was hired as creative director in March, based in the Melbourne office was part of the redundancies.
Earlier this year, Mumbrella reported that following a competitive pitch process, Special Group won the creative account for ANZ, shifting the account away from TBWA for the first time since 2011.
TBWA Melbourne then subsequently won NAB’s creative account last month, in a financial merry-go-round.
Earlier this month, The Hallway launched a new B2B campaign for Google, called ‘Rethink the Line’. It seeks to challenge the concept of above-the-line and below-the-line campaigns.
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Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
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