F.Y.I.

Switched on Media partners with Roses Only

Retail and floristry business Roses Only has appointed Switched on Media to handle its Hampers Only and Fruit Only branches.   

The announcement:

Roses Only has appointed search and social media agency, Switched on Media, to grow their Hampers Only and Fruit Only channels. Switched on Media’s team will execute a search engine marketing strategy that utilises dynamic inventory feeds with real-time pricing, a superior bid management system and premium path to conversion tracking tool.

Andy Jamieson, Switched on Media Director, said, “When you run a business with a large inventory that changes all the time, it’s imperative that your ad creative reflects inventory to ensure efficient spend.

For this reason, it’s critical Hampers Only and Fruit Only use a paid search tool like Switched on Media’s Kenshoo”.

Kenshoo is a 3rd generation bid management platform that enables live pricing in ad creative. Switched on Media have partnered with Roses Only to set up business rules for different parts of the campaign, in order to maximise sales and ROI for the two sites.

Michael Seder, Innovation Officer at Roses Only said: “Working with Switched on Media is a great opportunity to maximise our sales for Father’s Day and Christmas.”

Source: Switched on Media press release

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