Custom publisher Switzer acquires fashion magazine Russh

Tim Burrowes

March 3, 2010 1:31

Switzer Media + Publishing has made a play into the consumer magazine sector with the acquisition of Australian fashion title Russh.

Russh Australia founder Ian Davies has sold the Russh masthead to Switzer.

Switzer has set up the new venture Russh Media to house the fashion magazine. Its six editorial staff will continue to work on the title, led by editor Natalie Shukur.

Launched in 2004, Russh is a bi-monthly magazine aimed at 18 to 30 year olds. It saw a 7 per cent rise in circulation to 24,905 in the six months to December last year, according to the latest Audit Bureau of Circulations figures.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.