SXSW Sydney: Why Paris 2024 had the perfect brand

October 25, 2024 12:40

The Brisbane 2032 executive director for strategic engagement, brand and marketing has weighed in on why Paris 2024’s branding was so strong.

Speaking at SXSW Sydney last week, Rebecca Masci said France’s take on the international sporting event was a perfect melding of cultures – in this case, the Olympic’s commitment to sports, and the overall social, historical and cultural characteristics that define France and Paris.

“Paris 2024 did an incredible job of intertwining the romance, the heritage, the culture of what it means to be French and Parisian into their brand,” Masci explained.

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Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.