View Media Group signs strategic partnership with Century 21

Anthony Catalano’s View Media Group (VMG) has entered a strategic partnership with real estate organisation, Century 21 Australasia, designed to revolutionise digital marketing in the real estate sector.

VMG’s bespoke performance marketing platform Acquire will be integrated into Century 21’s proprietary customer relationship management (CRM), ‘eSales’, to automate vendor campaigns, agent branding campaigns, property management and even recruitment campaigns. It will be branded as ‘C21 Edge’, providing Century 21 agents a “strategic advantage” over competitors.

Marking a milestone for the media group, this partnership will be the first time Acquire is directly embedded into a client’s CRM. It hopes to provide the platform’s full suite of functionality to Century 21 agents and offices, within their own environments.

“The integration of VMG’s Acquire product into our proprietary business platforms means that the product is truly ours,” said Tania Minchella, CEO of Combined Franchise Services, which operates Century 21 Australasia.

“The platform allows us to drive strong outcomes for our vendors and agents through automated multi-channel digital advertising.”

It will extend audience engagement through a comprehensive media strategy that includes social, display, and native ads, across static and video formats.

Put simply, according to VMG, it will deliver end-to-end digital marketing automation, while returning valuable campaign data, customer insights, lead and appraisal generation, right back into Century 21’s CRM.

“VMG is thrilled to have partnered with Century 21 Australasia to bring our market leading Acquire platform to life within their proprietary CRM, eSales,” said VMG’s managing director, residential, Trent Casson.

“The programme known as C21 Edge brings a level of digital marketing sophistication never before offered as a push button solution within a client’s own CRM. Our teams have worked tirelessly to bring this vision to life and launch it at the 2024 Century 21 Convention in Melbourne.

Casson presenting at the Century 21 Convention in Melbourne”Our team of account partners will be sweeping into the Century 21 office network to service agents at office level to support agents as the campaigns roll out. C21 Edge will deliver a genuine listing advantage for the Century 21 agent community and in turn offer vendors a level of sophistication and targeting that was once only available with the use of large budgets and teams of people.

“Helping Century 21 consolidate and leverage the vast amounts of vendor paid advertising that runs through the network and driving all the benefits back to Century 21 agents and the masterbrand is something we are incredibly proud of and aligns perfectly with the VMG philosophy of building agent’s businesses off the back of vendor paid advertising.”


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