View Media Group signs strategic partnership with Century 21

June 20, 2024 9:28

Anthony Catalano’s View Media Group (VMG) has entered a strategic partnership with real estate organisation, Century 21 Australasia, designed to revolutionise digital marketing in the real estate sector.

VMG’s bespoke performance marketing platform Acquire will be integrated into Century 21’s proprietary customer relationship management (CRM), ‘eSales’, to automate vendor campaigns, agent branding campaigns, property management and even recruitment campaigns. It will be branded as ‘C21 Edge’, providing Century 21 agents a “strategic advantage” over competitors.

Marking a milestone for the media group, this partnership will be the first time Acquire is directly embedded into a client’s CRM. It hopes to provide the platform’s full suite of functionality to Century 21 agents and offices, within their own environments.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.