Talking babies star in new airport security ad for Heinz Baby food
Heinz has recruited babies to feature in its new ad which sends up airport security checks to promote its new food pouches.
The ‘Clearly Honest Food’ campaign is set at an airport as a baby in a Hawaiian shirt is stopped by a baby airport security guard.
The airport security guard asks to see the holiday goer’s bag, which is full of Heinz pouches, asking if it has preservatives, added colours or added sugars before asking his friend Cheryl.
Cheryl claims she hasn’t seen them before saying “Nah mate, must be new, looks beaut”.
The spot was created by Y&R New Zealand.
Credit
- CLIENT – KRAFT HEINZ AUSTRALIA:
- AGENCY – Y&R NZ
- Josh Moore – CEO / CCO
- Jono Key – Managing Director / Head of planning
- Tom Paine – Executive Creative Director
- Josh Moore – Creative
- Ellen Fromm – Copywriter
- Sacha Moore – Head Producer
- Fiona Chantaloup – Senior Producer
- Katie Loverich – Senior Account Director
- Heike Middleton – Senior Account Manager
- Caroline Wilkie – Designer
- MEDIA – MEDIAVEST MELBOURNE:
- Kate Provan – Group Account Director
- Emma Schmidt – Account Manager
- Keily Brown – Investor
- Taylor Svarc – Digital Director
- PRODUCTION:
- Production Company: Flying Fish
- Director: Gregor Nicolas
- Producer: Penelope Sinclair
- DOP: Maty Williams
- Editor: Alex O’Shaunessy
- Post Production: Puck Murphy, Anita Ward, Mandy VFX
- Grade: Pete Ritchie
- Sound: Rumble Studios (Sydney) Liquid Studios (Auckland)
Linkedin
Love that add, so clever I don’t post much on Facebook but had to share that one. I love New Zealand and have gone through security many times and know how strict they are, even had one of those dogs check my bag out but he got it wrong. Best add
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Good on ya Heinz. An ad that we don’t mind seeing over and over. Very clever !!!!!!
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Good on ya Heinz. An ad that we don’t mind seeing over and over. Very clever !!!!!!
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Great ad. Amusing, clever.
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Absolutely fabulous advert with the baby’s at the airport. Love it
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The not so honest bit is that you can’t take kids through scanner in baby carrier which is the totally annoying part !
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