Tax Institute launches first mainstream TV campaign

Educator and professional association The Tax Institute has launched their first mainstream campaign promoting the organisation’s specialist tax education courses which they say will “help you become a big fish in the business world”.

The animated commercial, from ad agency March One and media agency Chaos Media, airs on the Nine Network and is supported with a digital campaign.

The Tax Institute’s head of marketing Anna Mirzayan said in a statement: “Be the big fish is an exciting new step for us and our members. We have worked closely with March One from the very beginning and I’m both proud of our first campaign an excited by what comes next.”


  • CEO: Noel Rowland
  • General Manager – Membership & Marketing: Anna Mirzayan
  • Marketing Campaign Manager: Ben McAlister

Creative Agency: March One

  • CSD: Greg Bechly
  • Creative Directors: Ben Coverdale & Russell Moverley
  • Art Director: Dan Crozier
  • Director: Dean Friske
  • Animation: Nelson Alves
  • Sound: Mark Brandis

Media Agency: Chaos Media

  • Glenda Wynyard & Damian Brandsby

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