TBWA Melbourne hires Eloise Liley as group planning director

TBWA Melbourne has appointed Eloise Liley as group planning director.

The appointment comes in the same week it was announced Ricci Meldrum had been made managing director, taking over from Mike Napolitano who moved to DDB Melbourne.

Liley joins TBWA Melbourne after a stint at Thinkerbell

Liley has joined the agency after seven months with Thinkerbell, as head thinker, integration. She has previously spent time at Publicis in London and Cummins & Partners. Her experience spans clients in automotive, tourism, FMCG and insurance.