Telstra ad puts Xoom tablet in punters’ hands
Telstra has launched an ad created by DDB and production house Engine to promote the new Motorola Xoom tablet device.
Engine’s creative director Simon Robson said:, “The creatives at DDB wanted us to show the Telstra Motorola Xoom in a variety of different locations, emphasising the reach of the Telstra mobile network.
“The main thread is that there are always a pair of hands on the Motorola Xoom tablet using a different rich media application each time.”
Cinematographer Peter Menzies Jnr, who also shot Die Hard With a Vengeance, shot the ad at Sydney’s Centennial Park, at Down Under Studios and in Engine’s own studio.
Credits:
- Client: Telstra
- Agency: DDB Sydney
- Managing Partner: Brent Annells
- Creative Directors: Cam Hoelter and Rupert Hancock
- Copy Writer: Dave Shirlaw
- Art Director: Duncan Shields
- Head of Onscreen Production: Brenden Johnson
- TV Producer: Amy Hansen
- Senior Business Director: Melissa Harold
- Senior Business Manager: Candice Cheerin
- Snr Channel and Marketing Comms Specialist: Candice Neels
- Production: Engine
- Post production: Engine
- Executive Producer: Adam Wells
- Director: Simon Robson
- Producer: Amelia Peacocke
- DP: Peter Menzies Jnr ACS
- Production Design: Karen Harborow
- Art Director: Tony Campbell
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Really nice feel good ad – well done!
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gee the guy “who shot Die Hard with a Vengeance” has come a long way……hope they paid a premium for him, very relevant and useful for this action-packed telstra ad.
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Nice transitions. It’s also nice to hear about any ipad rivals as I’m in the market for something atm.
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Thought I was watching an iPad ad the first time I saw this.
Copycat background music.
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nicely made, and the clever bit is perhaps trying to sell two things in one ad. the device and the network. but in doing so, it may end up selling none.
as for the device, how is zoom different from an ipad, which is the coolest personal gadget ever! so, this is just a me-too. is zoom cheaper ? what about apps ? etc. etc. doesn’t interest me, especially when I can have an apple ipad, one of the biggest global product success stories, ever.
or is the ad about better connectivity ? I’m not left so convinced about that either. How different is it being in a bus, or a car, or a park ? They are all outdoors and hence depict connectivity in pretty much the same situations, where my service provider already delivers ! I’d have liked to see connectivity across local geography(say Penrith), better still, the places you always have a problem = a basement car park, or on a train going through a tunnel ?
so in the end, nothing really fresh, and simply selling more of the category = ipads!
( I haven’t met anybody who calls this thing a tablet !)
themadguy
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Nice spot – good work Bazza
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Agree that it leaves an iPad memory.
But then a me-too product, filmed in a me-too way, will do that.
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Doesn’t quite have the crispness of the iPad ads which they have obviously had heavy inspiration from.
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If their intention was to let you know there’s other products out there as well as the iPad, then I think it does well
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This thread smells like ad-wash.
This is crap – T-Dog, why do you bother? Such a waste of shareholders money – again.
How many do you have to sell to break even after you pay for the ad and its placement?
Fail.
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mmmm,
Is DDB aware that in the ad at the 15 sec mark approx they seem to be driving along the Pacific Highway towards Clemenger??
I hope their client doesn’t follow suit….
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Can’t believe the positive comments. This is clearly a below average ad. The yawn factor is high, the interest factor is low. Too many DDB comments here me thinks.
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