Telstra adds another taxi network to digital billboard portfolio

Telstra has announced a taxi-based digital advertising partnership with ASX listed fleet operator P2P Transport, operator of Black & White Cabs in Queensland and Western Australia.

Earlier this year, Telstra announced a deal with startup TaxiLive to rollout 945 digital billboards across Sydney.


The real time displays will use high definition, Australian-developed and manufactured digital screens on vehicles’ roofs.

Tom Varga, CEO of P2P Transport said: “We’re thrilled to partner with Telstra to help advertisers make sure their messages are hitting home in the most timely and targeted way possible. These specially-designed screens are the culmination of three years of research and development in Australia aimed at creating one of the world’s leading mobile digital solutions for taxis.”

John Ieraci, chief customer officer Australia, Telstra Enterprise, added: “It’s getting more difficult for organisations to cut through the noise in the market today and P2P Transport’s solution is a fantastic example of forward-thinking that capitalises on technology to create a smarter, more targeted way of reaching potential customers.

“We’re really excited to work with P2P Transport to support this next generation mobile advertising solution using our comprehensive IoT offering and business-grade mobile network.”

The lastest partnership will see 300 screens rolled out on taxis initially, followed by a further 600 screens over the next three years.


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