Telstra rolls out next stage of ‘Thanks’ campaign

TelstraTelstra is preparing to roll out a new stage of advertising around its new loyalty program called ‘Thanks’.

The campaign, which begins today, centres around outdoor and digital advertising and aims to highlight various rewards available to Telstra customers, such as movie, music and sports tickets.

Telstra will also roll out a television component for the campaign from next Sunday. Creative agency DDB and media agency OMD are responsible for the campaign.

Telstra director of corporate marketing, Inese Kingsmill, said the new ‘Thanks’ program was built around the idea of showing appreciation of customers for choosing Telstra.

“The program was developed in response to customer and employee feedback and is another step in our journey to help build customer advocacy. It is designed to show our customers that we appreciate them and our employees that their work is valued and respected ,” said Kingsmill.

“Telstra research indicated our customers rate film, live music and sport among their highest categories of personal interest. The ‘Thanks’ program has been built around these three passion pillars.”

Last week Telstra faced a social media backlash when fans of Bon Jovi were unable to log on to ticketing website Bango Tango to buy tickets at the appointed time.

Nic Christensen

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