Ten hires Fairfax’s Sarah Keith as head of research

Sarah Keith 1Channel Ten has appointed Fairfax executive Sarah Keith as head of research, analytics and inventory management.

She will reporting directly to CEO Hamish McLennan.

“Sarah is a highly experienced media executive, having worked for some of the best media companies in Australia and the UK,” said McLennan.

“She will play a key role in better valuing our audience delivery and optimising our inventory. The role of analytics and research will help us drive better engagement with our advertisers and media buying partners.”

Keith’s appointment follows the recent of appointment of Matt McGrath to lead the troubled broadcaster’s marketing department.

Ms Keith is currently Director of Ad Strategy and Operations at Fairfax Media and has previously worked for the network as former commercial airtime manager. She has also held various roles at Fox Sport, SBS and Channel 4 in the UK.

“I have worked in television for the majority of my career and have gained valuable insights working at Network Ten, SBS, Fox Sports and Channel 4 in the UK.

“I’ve been very impressed by the changes and drive at Network Ten, and the clear desire of everyone there to do things differently,” said Keith.

Nic Christensen


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