News

Tennis narrowly beats cricket for top spot in Thursday night TV demos

Seven’s Australian Open narrowly beat Ten’s Big Bash League for the top spot in the key advertising demographics 16-39, 18-49 and 25-54 in last night’s TV ratings.

According to OzTAM’s overnight preliminary metro ratings, the 16-39 demographic saw 173,000 metro viewers tune in to the tennis while 135,000 watched the Big Bash League.

The tennis had 264,000 viewers in the 18-49 demographic compared to the Big Bash League’s 230,000.

Meanwhile the 25-54 demographic saw 277,000 watch the tennis and 262,000 tune in to the Big Bash League.

Night four of the Australian Open saw Roger Federer defeat Jan-Lennard Struff as 804,000 total metro viewers watched on.

Meanwhile Ten’s The Big Bash League attracted 522,000 metro viewers as the Sydney Sixers beat Brisbane Heat.

Due to session two of the cricket wrapping up earlier than anticipated, Ten’s numbers for the Big Bash differ from OzTAM’s. According to Ten, session one of last night’s Big Bash attracted an average audience of 516,000. Session two had 587,000 and the post-game programming averaged 344,000.

Meanwhile, the most watched program for the evening was Seven News at 6pm with 953,000 metro viewers ahead of Nine News’ 874,000.

Seven won the night with an overall audience share of 27.3% beating Nine’s 13.6%, Ten’s 11.3%, ABC’s 9.1% and SBS’ 3.8% share.

ADVERTISEMENT

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing